Welcome to Hershey Treat Street - an urban Halloween experience crafted specifically for those living downtown in condos and apartments. At Hershey Treat Street, families can create new Halloween traditions within their community.
The concept transformed Concord CityPlace courtyard to create multiple spooky, Halloween environments for Toronto families to enjoy and experience the “ritual” of trick-or-treating while leveraging targeted OOH. Working with a PR team, We partnered with Michelle Jobin, and She Does the City to amplify Treat Street programming and bring awareness pre, during and post event.
Treat Street saw some of the most media exposure of the season.