With cannabis now legal in Canada navigatingĀ the legal constraints for advertising and marketingĀ marijuanas brands continues to be challenging. Below are some concepts for a PSA and the final version. Puff Puff Pass...
Concept A
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/7b34c4fb-8681-4d6c-98f0-39a1497ee8f4_rw_3840.jpg?h=d1589f5c6a6991d6ba72dfa9a2d4ef43)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/f9cea297-c865-4b9d-a782-acab6f58ca49_rw_1920.jpg?h=89ebe6f2a9a3fe9520da0fd7ab381310)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/80c99ac6-7108-4c8b-a3e6-c2f135b16166_rw_3840.jpg?h=edd6df34f1df77aac8a62f40d4b626a7)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/519557d5-44ae-411c-901c-cc604adbcfb4_rw_3840.jpg?h=9af82620811fe5e426b2fe067ef1d758)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/1b07923a-c6a1-4a63-99c0-a60432866ebc_rw_1920.jpg?h=78c17ae52ad34521c8723b21ffbaa270)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/bb739803-02fb-425d-9e61-faa26494363a_rw_3840.jpg?h=d2e4f7160d632f687912049809db0ded)
Concept B
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/6b1ae413-ecae-4ab0-846e-02eeca90920e_rw_3840.jpg?h=54aed2a9180c5b99d5a7d350baa85030)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/fe73086c-d75d-4a9f-b3a1-a301285bd1f9_rw_1920.jpg?h=f5382fdcf3d47a2d52624b73be988408)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/a1f0b373-0c40-4cad-b0da-5d02e63d25e7_rw_3840.jpg?h=903e22bb4bbd16bc17b41887b3be3a4a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/2e2f2898-339a-42df-b989-007d17ad446b_rw_1920.jpg?h=16c5f5f27e2b65842e26d6c781d2b8ff)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/2328b52b-cefb-4e61-8a23-c235504de938_rw_1920.jpg?h=7d2d299638a633fa4ce2640fb1838e97)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/77f7dbb4-fda8-4590-99c7-d738b89a0a0c_rw_1920.jpg?h=fda797898ae0d3f4f114eeea1b6b40cc)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/e21280de-7421-4bd6-aad8-d2585f6a9cc8_rw_1920.jpg?h=b69b65feb4c2ad7f4af6428e71a5d0ef)
Concept C
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/6d56eeb2-3b70-48b8-9c8a-0834b2c7a12f_rw_3840.jpg?h=29d3081ecc3c14cafca037047e320b5a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/5b1b8c7c-61b1-44be-8019-f339d1186f4e_rw_1920.jpg?h=6f737c058798e923b824ea838dc994d8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/26ef4be1-217c-4014-960f-6cd07e7bfaf9_rw_3840.jpg?h=19aa2bbf65152dea653419cb03f164f3)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/4a1ac9ed-c27d-4fe3-a546-ebaaf39598b8_rw_1920.jpg?h=bc66210192331096293a26b43ba47645)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/d11de458-0003-45a5-8872-410ee4cdbdeb_rw_1920.jpg?h=3059acf9a18a4fd36079c590234af58d)
Concept D
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/f8ea919d-d08d-47fe-9853-071d90b81769_rw_1920.jpg?h=3134d94ba3134f7b410c8baeded16cdd)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/ac543d68-311d-4afa-ab47-e0b496a4c929_rw_1200.jpg?h=bb2c0493f88464427634c516cad9b67b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/ce1fd416-073c-4737-85e0-5ea6afc4b99a_rw_1200.jpg?h=eb69ee33e9efaebb924779f9eb694da5)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/fb996f3c-e5d6-48df-be8d-59f572bd1152_rw_1200.jpg?h=2429306f87483130bf32b60f46460434)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/539b1c34-1187-4e3e-bba3-c226bff1e14f_rw_1200.jpg?h=40a5b1ee01d555896028dd3d09c93b00)
Final Version
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/922bd360d5dc42c53cfb40f7c55bed80/a92e2609-6e5a-44fd-b143-d4c04f4648f9_rw_1200.jpg?h=06fa2ed4d21467ae9affe82eaf2d08c8)